Mission Statement:
Re:Create is a customizable work apron and storage container brand based in Chicago, Illinois. The company motto is design, organize, and relax which is at the core of every product. Our goal is to create products that enhance the design process through organizational components that are made with the client’s needs in mind.
Responsibility Plan
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With a responsibility plan I can create a strategy that differentiates the brand from the competition and set goals/standards for the company to follow.
Planet
With handmade items, we want to incorporate construction techniques that will allow our products to stand the test of time, reducing the growing textile waste. Our company offers a 10% discount for items returned for recycling.
People
Empower people through creativity and ease of mind. Our products allow people to create without worrying about scattered items in a work setting.
Profit
Through quality products and customization, we envision a brand people can trust and turn too for their organizational needs. Our long-term goal is to become the only choice for work aprons and supply storage.
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Re:Create aims to provide products that help reduce stress in the workplace by catering to the customer’s specified needs with customizable designs.
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By avoiding materials made with hazardous chemicals, we will help reduce illnesses and death that stem from industrial waste and toxic components.
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Additionally, Re:Create strives to eliminate work-related injuries by designing work wear that allows an easy organization that is easy to reach.
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With customization, Re:Create wants to offer products that promote inclusivity for all.
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Promoting innovation is at the heart of Re:Create with products that keep the wearer going with made-to-order management designs.
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Re:Create offers a 10% discount for any item submitted for recycling to reduce landfill pollution.
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With a strict construction approach, Re:Create offers products of high quality and made with construction techniques like flat fell seams, high stitch per inch count, and lock stitching that stretch the lifespan of the product without compromising comfort.
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Our packaging tags include care instructions that inform our consumers of the best way to clean the product and are described effortlessly.
Customer Profile
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Building a customer profile allowed me to understand my target market on a deep level to sell my products to this market at the right time, right, place, and right price.
Michael Smith is an artistic individual managing multiple jobs. He loves to travel to metropolitan cities and document his adventures on his several social media accounts. He is proud of his work and takes every opportunity to showcase his art when he can either at shows or online. Michael works as a freelance designer seeking jobs that inspire him.
Persona Name
Michael Smith
Quote
"Don’t lament so much about how your career is going to turn out. You don’t have a career. You have a life. Do the work. Keep the faith."
– Cheryl Strayed
Age
27 - 42
Primary Language
English
Location
United States
Interests
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Reading
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Gaming
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Exercising
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Cooking / Baking
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Traveling
Industry/Job
Bartender / Freelance Designer
Affinities
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Technology
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Health Conscious
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Brand Heritage
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Efficiency
Goals
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Purchase a home
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Travel all over the world
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Find a Job that is fulfilling
Frustrations
Brands They Love
Influencers They Follow
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Stress is inhibiting his creativity
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Lack of organization
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Low quality items
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Apple
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Nike
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Amazon
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Sonny
Evan Edinger @evanedinger
Hazel Hayes @thehazelhayes
Rod Thill @justme.rod
SWOT Analysis
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By creating a SWOT analysis, I gained an understanding of the strengths the brand has, weaknesses I can work on, opportunities I can capitalize on, and threats I must keep an eye on to maintain a successful and thriving business.
S
• Quality Construction that increases longevity
• Customizable designs for specific needs
• Creative and knowledgeable staff
• Concrete product line
W
• Small staff
• Limited Funds
• Single location
• Unknown brand
• Caters to artist community based on work demands
• Expand on customization aspect of the brand
• Partner with famous artists for exclusive product collab
T
• Established companies offering similar products
• negative initial perception
• Decline in artistic job field
Brand Statement
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With a brand statement I can market my products with recognizable motifs and a consistent voice across all channels.
Brand Statement:
Re:Create offers products that are custom made for artists and designers based on their specified needs. Using a mix of quality materials and durable sewing techniques, our company stives to deliver merchandise that will last as well as help the consumer reach their goals. The customizable aspect of this brand allows people to design their own products to meet their artistic demands. Our designs let customers stay organized while working by offering aprons and organizers designed to hold tools in one place.
Color Pallet
#008AFC
#E6DECA
#48A5F3
Brand Fonts
AaBbCcDdEeFfGgHhIi
Open Sans Condensed
AaBbCcDdEeFfGgHhIi
Futura Light
Branding Pattern/Texture
Brand Pattern
(Scale at 30%)
Twill Weave
Sourcing Manufactures
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By learning to source manufacturers I gained an understanding of what companies offer materials that will allow my production to be constantly flowing as well as learn where to purchase specific textiles.
The company offers a wide range of organic fabrics that are made in the USA at wholesale prices. Manufactures and ships exclusively from their Pennsylvania location.
1360 Adams Rd, Bensalem, PA 19020
Maskinvej 6, Søborg, Capital Region 2860, DK
This company offers a high-quality leather alternative made from apple waste blend, natural rubber, and other confidential bio-based ingredients.
Via Armando Vona, 34, 03100 Le Lame-area Industriale FR, Italy
Specializes in textiles designed for workwear products. My interest is in their lining fabrics which are offered in a variety of weaves, colors, and materials that have been tested and certified.
Product Line
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Drafting and creating a product line sheet for my brand gave me a chance to exercise my Adobe skills and showcase the merchandise my brand offers in a concise way.
A line sheet showcasing the products offered by Re:Create along with merchandise details, pricing, delivery information, cancellation terms, and quantity minimum.
A line sheet showcasing the products offered by Re:Create along with merchandise details, pricing, delivery information, cancellation terms, and quantity minimum.
Marketing/Distribution
Stragety
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Drafting and creating a product line sheet for my brand gave me a chance to exercise my Adobe skills and showcase the merchandise my brand offers in a concise way.
